Krista Maxsein

I’ve had the privilege of leading some truly amazing teams, working side by side with creatives, strategists, and account directors to bring smart, future-focused ideas to life. Together, we’ve grown client relationships, strengthened the work, and made sure every project is executed with care, clarity, and a healthy dose of collaboration.

I’ve spent more than 15 years playing in just about every corner of the creative world: digital, social, experiential, and yes, even good old print. Over the years I’ve helped shape award-winning campaigns, built brand guidelines from the ground up, worked in film, and even created a few apps that didn’t break.

Since 2009, I’ve also run my own freelance business, juggling clients, timelines, and deliverables with the grace of someone who definitely drinks a lot of coffee. It’s taught me how to be adaptable, organized, and endlessly resourceful, all while keeping the work sharp and the clients happy.

With over 15 years of experience in CRM, I’ve worked closely alongside strategy, partnering on everything from audience definition to customer experience journeys. I’m deeply involved in digging through data and insights to uncover the why behind customer behavior, using that understanding to elevate the creative and ensure it reaches the right audiences in the right moments.

I’m a bit of a data and stats nerd, and I genuinely enjoy connecting performance, insights, and design to create work that isn’t just beautiful, but purposeful, effective, and built to perform.

I work with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects and Acrobat), Figma and Sketch. I also integrate AI tools like ChatGPT, Midjourney, Firefly and Leonardo to speed up ideation, explore visual directions and refine concepts with more freedom and precision.

On the content side, I use Microsoft Office (Word, Excel, PowerPoint) and Google Workspace (Docs, Sheets, Slides).

International Echo Awards.
The Echo Awards celebrate data-driven marketing, creativity, and measurable results. I have had the honour of judging some of the inspiring work from around the world with a panel of judges.